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In our latest position paper, we illustrate how Ennovent’s venture partnership model can enable impactful private-sector collaboration in low-income markets. Low-income markets present lucrative opportunities for corporations and startups to create a sustainable impact and fair profits. Globally, 4.5 billion people live in these underserved markets with combined spending of $5 trillion (International Finance Corporation, 2014). Corporations, while increasingly drawn to low-income markets, have often relied on conventional wisdom and business models to access these markets. Some of the predominant models currently employed include internal innovation, corporate incubators, and strategic investments. Despite the existence of these models, collaborations are often not seamlessly...


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