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‘Mentorship’ has its origins in Greek mythology. Mentor was a friend of Odysseus. Odysseus placed Mentor in charge of his son Telemachus and his palace when he left for the Trojan War. Goddess Athena visited Telemachus disguised as Mentor to hide herself from the suitors of Telemachus’ mother Penelope. As Mentor, Athena encouraged Telemachus to stand up against the suitors and go out to find what happened to his father. Mentor’s relationship with Telemachus and Athena’s encouragement and practical advice for dealing with personal dilemmas, led to the name Mentor being adopted in English as a term to describe someone...

Let’s ask any entrepreneur the question: Why does your business exist? Their answers will get bucketed in only two Justplainandsimple™ reasons and in this order: 1) Creating Value for the customer: Only if the customers see value, will more of them buy your products and services (n); more frequently (f) and pay you more (p). The cumulative product of these is Revenue (R) i.e. n X f X p. So, value creation is a necessary condition !! 2) Creating ROI for the Owner: If the entrepreneur does not make a return on his/her resources, there is no reason for them to be in...


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